Bottom Line Concepts

Everyone’s familiar with Mr. Wonderful and the term '“ERC”. I had the opportunity to work with this company during their former branding and their new identity. I worked with a brand designer to gather all the new and required assets to help me design their new B2C graphics.

It was so much fun exploring the different methods of integrating the design elements of the new brand identity into my ads. It was also so nice to see what two departments can do to help make an idea come to life.

2023 | B2C

Paid advertising
(Meta statics, motion graphics, Google Performance Max)

Meta

✦

Old branding

✦

Meta ✦ Old branding ✦

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2023.05_BottomLineConcepts_statics_5.2.png
2023.05_BottomLineConcepts_statics_2.png
2023.05_BottomLineConcepts_statics_3.png
2023.05_BottomLineConcepts_statics_4.png
2023.05_BottomLineConcepts_motion 1_v4.gif
2023.05_BottomLineConcepts_motion 2.gif
2023.06_Bottom Line Concepts_youtube 1.gif

New branding

✦

Static

✦

Carousel

✦

Motion

✦

New branding ✦ Static ✦ Carousel ✦ Motion ✦

2023.08_Bottom-Line-Concepts_epic-BP_1.2.png
2023.08_Bottom-Line-Concepts_paid-ads-carousel_01.png
2023.08_Bottom-Line-Concepts_paid-ads-carousel_02.png
2023.08_Bottom Line Concepts_motion_v2.gif

Organic social

✦

Email

✦

Organic social ✦ Email ✦

2023.08_Bottom-Line-Concepts_epic-BP_educate.png
2023.08_Bottom-Line-Concepts_epic-BP_inspire.png
2023.08_Bottom-Line-Concepts_epic-BP_promote.png
2023.08_Bottom-Line-Concepts_epic-BP_trust.png
2023.08_Bottom-Line-Concepts_epic-BP_1.png

Google Performance Max

✦

Google Performance Max ✦

2023.08_Bottom-Line-Concepts_epic-BP_1.png
2023.08_Bottom-Line-Concepts_epic-BP_2.png
2023.08_Bottom-Line-Concepts_epic-BP_3.png
2023.08_Bottom-Line-Concepts_epic-BP_4.png
2023.08_Bottom-Line-Concepts_epic-BP_5.png
2023.08_Bottom-Line-Concepts_epic-BP_6-.png
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